Integrated Marketing and Planning

Our Automotive Integrated Marketing Communications (AIMC) is a cross-functional approach to advertising communications concerned with developing relationships with customers. AIMC ensures that the marketing mix; including paid marketing communications and strategic public relations, are fully integrated to fully maximize the way an organization communicates with the marketplace.

We take into account many online and offline marketing communications and public relations channels. Our online marketing channels include any web campaigns or programs, from search engine marketing / search engine optimization, pay-per-click marketing, email and banners to latest web related channels for blogs, RSS feeds, podcasts, social media, and Internet TV. Offline marketing channels are traditional print (magazine and newspaper), direct mail, public relations, billboards, events, radio, and television advertising.

At Allen Roche Auto, we are experienced in the most up to date media choices and incorporate Automotive Integrated Marketing Communications practices into all of our automotive client programs.