Direct Marketing

Direct Marketing is a critical component of Integrated Automotive Advertising Communications and an effective way for your car business to reach a targeted consumer. By utilizing a variety of list services and databases, Allen Roche Auto accesses lists based on specific criteria such as gender, age, income, location, car ownership, brand, make, year etc that will drive qualified consumers to your automotive business. Our direct marketing focus would include Direct Mail Marketing and E-Mail Marketing campaigns.

Direct Mail Advertising

Allen Roche Auto deploys more than 6 million pieces of direct mail on a monthly basis. Each campaign begins with a powerfully designed piece and a strong call to action. Allen Roche Auto can deliver creative strategy, copywriting, graphic design, list strategy and procurement, and we can track every call, every response, and every lead to a website using our ad tracking systems. We are capable to reach all previous and current owners of specific car brand, make, year, and even service history.

Design and format:

Postcards
Envelope mailers
Snap Mailers - folded and sealed with pressure
Self-mailers - single sheet
Catalogs
Dimensional Mailers
Clear bag packages - large full-color packages

E-Mail Marketing

Allen Roche Auto is a leading provider of online-based email marketing software for advertising industry. With our eye-catching email design, custom designed pieces modeled after your website or a recent advertising campaign, list management features, email tracking and reporting, and high deliverability, Allen Roche Auto makes it easy for you to communicate with prospects and customers.